Shaping Leaders for the Future

Enabling your leadership journey

WHO WE ARE

Unlock Human Potential, Drive Business Growth

Founded in 2002, the Innovative Formula Group is made up of a group of dedicated people across Malaysia, Singapore and Indonesia. We are a boutique people development company specialising in leadership development, professional skills training, and business performance enablement.

Driven by a common belief that when people take accountability for their own success — given the opportunity and know-how, they can become better leaders or individual contributors at their workplace.

With over two decades of proven success, we design customised, research-backed training programmes that empower organisations to unlock the full potential of their human capital.

Discover Our Offerings

Backed by a diverse, passionate, and driven team, we’re committed to making a meaningful impact in every engagement. Whether you’re looking to upskill your workforce, nurture leadership pipelines, or transform organizational culture, we’re here to co-create that success with you.

With live and online delivery, our key programmes can be run virtually on Zoom & Microsoft Teams.

Leadership Programmes

By aligning learning with your business goals, we help leaders not only gain new skills—but also apply them consistently to lead high-performing teams and achieve measurable results.

Leadership Coaching

Through structured coaching sessions and actionable feedback, leaders learn to embrace growth, respond effectively to challenges, and develop the confidence to lead with clarity and impact.

Strategic Facilitation

Our certified and experienced facilitators bring a wealth of knowledge and proven methodologies to help you design and lead effective management retreats, strategic planning sessions, or leadership offsites.

Upcoming Events

Reflect & Realign with The Leader In You

10-11 October 2025, D'Villa Janda Baik

The Worthy Leader Retreat

The Worthy Leader Retreat is grounded in the realities women in senior leadership face—from the pressures of visibility and performance, to navigating bias, and now, leading in a fast changing world shaped by AI, uncertainty and complexity.

This retreat invites you to pause, reflect and realign with the leader you know yourself to be.

Learn More

What Our Clients Say

The UEM Sunrise's Senior Leadership Development Programme (SLDP) provided a safe and supportive environment for participants to engage in self-discovery, helping them reflect on and redefine their roles as leaders within the organisation.

It enhanced their leadership traits in personal effectiveness, building teams, strategic thinking and driving results.

Additionally, the programme significantly enriched their confidence in presenting and communicating ideas with clarity and precision.

Jared Chan

Snr People Business Partner/COE - Team Learning & Culture | UEM Sunrise

We have worked with Innovative Formula since 2020 to run a multi-module programme for our high-potential talents, completing 10 batches in total to date. What has stood out consistently is the strength of their programme design, which has always been tailored to our evolving needs and context. They're easy to work with because they truly understand us, and that's made the partnership seamless. With their support, we've successfully transformed our local talent programme to be fully aligned with our global high-potential development framework. Participant feedback continues to be overwhelmingly positive, reflecting a practical, relevant programme.

Shirley Lok

Country HR Business Partner ams Osram Group

Working with Innovative Formula was a very collaborative experience, where they took the time to understand our context and helped us polish our internal multi-module leadership programme that made it not only more relevant, but layered to reinforce each module's content, building upon the last to deepen learning. Despite the programme being fully virtual and spanning multiple countries from ASEAN to North America, participant engagement remained consistently high. The online coaching circles were particularly effective in reinforcing the learning and creating meaningful peer connections. It felt less like a vendor relationship and more like a true partnership focused on impact

Liew Lee Yee

VP Talent Management NS BlueScope

I found the coaching engagement with Innovative Formula to be both insightful and transformative.

The coach built trust quickly and created a space where I could reflect deeply and explore new perspectives. What I appreciated most was the balance—being appropriately challenged while also receiving support that was grounded in a clear understanding of the business.

The coach brought in relevant external examples that offered fresh insight, helping me sharpen my thinking and leadership approach.

Alan Fam

Regional CEO / Managing Director - Asia Pacific excluding China at KUKA and CEO of KUKA Malaysia

What I’ve valued most in working with my coach is her intuitive and incisive approach—she listens deeply, asks powerful questions, and gently challenges assumptions in a way that brings clarity and fresh perspective. Each session left me with a renewed sense of direction, greater alignment between my values and actions, and practical strategies I could apply immediately in my professional and personal life. My coach brings a rare combination of empathy, wisdom, and strategic thinking. Her coaching has been a meaningful investment in my leadership journey, and I would recommend her wholeheartedly to any executive looking to grow with purpose and authenticity.

Teo Hwee Ping

Head, Legal SingaporeLand

Meet Our
Team

POWERED BY EXPERIENCE, PROVEN BY RESULTS

Our greatest strength lies in our diverse and experienced team of facilitators, trainers, and executive coaches. With strong corporate backgrounds and real-world leadership experience, they bring practical insights and relatable case studies into every programme.

Our evidence-based approach to leadership development and professional training consistently delivers meaningful, measurable results. In fact, over 70% of our business comes from repeat clients, referrals, and word-of-mouth—a testament to the trust we’ve built and the value we deliver.

When you work with us, you’re partnering with a team that’s passionate about making a real difference.

Catherine De Padua

Catherine De Padua

Founder and trainer with 20+ years’ experience in facilitating impactful learning across industries and cultures.

Lilian Beh

Lilian Beh

Executive coach and narrative facilitator shaping leadership across Southeast Asia with deep corporate and coaching roots.

Cheryl Wong

Cheryl Wong

Corporate leader turned coach, leveraging 20+ years with Accenture and BAT to drive real-world leadership impact.

Kitty Foo

Kitty Foo

Senior leadership facilitator known for building people capability across brands like DiGi, Lenovo and Astro.

Shahida Zainal

Shahida Zainal

Ex-Microsoft and Oracle leader turned coach, driving high-performance leadership and sales transformation across the region.

Valerie Lim

Valerie Lim

Executive coach and Facilitator combining creative coaching and over 20+ years of senior management experience in Ogilvy and EMI to inspire leaders in various industries.

Karen Mae Narian

Karen Mae Narian

Executive Coach and Facilitator with experience in regional leadership styles, translating communication insights into transformative people development.

Azmi Abdul Halim

Azmi Abdul Halim

Toyota-trained OD and HR strategist with telco and automotive experience, developing leaders with cross-functional insight.

Chin Lai Heng

Chin Lai Heng

Global coach and ex-GSK leader known for driving leadership transitions and team transformation across industries.

K. Ravinther

K. Ravinther

Sales and negotiation expert with 26 years’ experience mentoring entrepreneurs and high-impact commercial teams.

Roz Hussain

Roz Hussain

Global educator and technologist blending academic leadership and digital innovation across four continents.

Kit Chung

Kit Chung

Financial strategist and CPA, bridging financial insight and strategic thinking across global consulting projects.

Christoper Yip

Christoper Yip

Trained ontological coach guiding clients to achieve meaningful results through self-awareness and stakeholder-aligned action.

Kelvin Loke

Kelvin Loke

L&D leader turned coach focused on mindset, resilience and meaningful growth for rising professionals.

Teoh Swee Lin

Teoh Swee Lin

Executive coach, passionate in helping leaders grow with clarity and authenticity, drawing on 28 years of industry experience and Gestalt-based coaching.

Annie Tan

Annie Tan

Our dedicated Admin Executive. Patient, systematic, and highly responsible, she is our go-to person for all compliance-related information and support.

Herry Setiawan

Herry Setiawan

Self-taught graphic designer and certified coach, bringing 15 years of client service experience to creating impactful programme delivery.

Let’s Breakthrough Together

Ready to elevate your team, strengthen leadership, or plan your next strategy retreat?
We’d love to hear from you.